Fictional portfolio concept: a navy accessory, stainless kettle and pale handheld object on a stone worktop

AIDA OS · PRODUCT INTELLIGENCE

The intelligence behind every product decision.

Aida keeps definition, evidence, economics, decisions and evolution connected in one product record, so people can move forward with the reasoning in view.

Explore Product Economics See how Aida works

Explore is free and read-only. Forward Alpha access is by inquiry; billing activation is pending.

One connected product record

An idea is where the work begins.

The product changes as the evidence comes in. Aida keeps the original intent beside the costs, choices and revisions that shape what gets made.

How Aida works

Fictional stainless kettle concept with navy handle on a sunlit stone counter — Product intelligence · Fictional concept imagery

One product · Six connected chapters

From first sketch to life in use.

Follow a designer and the Lumen Portable Table Lamp as its form, evidence, economics and decisions evolve together.

Designer sketching the arched-handle Lumen Portable Table Lamp beside an illustrative Aida tablet on its stand

01 / 06 · Definition

First, a form worth pursuing.

A designer sketches the Lumen Portable Table Lamp. Aida keeps the original intent beside the questions that follow.

Lumen Portable Table Lamp · Fictional concept imagery; tablet views are illustrative, not live screens.

The first Aida OS application

Product Economics, with the working visible.

Explore product costs, channels and trade-offs with clear assumptions. Keep the decision attached to the product it belongs to.

Explore Product Economics About Product Economics

Illustrative example — fictional figures

What a worked example looks like.

Pourpoint Kettle is a fictional case. These numbers are fixed for illustration; they are not a forecast, a quote or your product.

Retail price: $89.00
Landed cost per unit: $20.45
Contribution per unit (direct web): $56.10
Break-even on $12,500 upfront: 223 units

Open Explore — free, read-only See paid plans

Explore · Free and read-only

See a product story before you start yours.

A free, read-only showcase of four fictional companies and twelve fictional projects. The concepts are illustrative, not customer work or verified product results. No account is needed to browse.

Browse Explore

Approved forward Alpha offer

A place for what comes next.

Alpha access is by inquiry. These prices are not connected to checkout; billing activation is pending. Team and Enterprise allowances are proposals pending load and cost verification.

Existing beta subscribers retain their current rates and allowances unless they separately approve a migration. Explore stays a separate, free read-only showcase.

Builder

$39/ month

For an individual building and reviewing a focused hardware portfolio.

Team

$199/ month

For product organizations coordinating a large shared portfolio.

Enterprise

$999/ month

For governed product universes operating at enterprise scale.

Annual prepaid options and full terms are on Pricing. No payment is taken from this page.

View Alpha pricing

Finished fictional navy portable lamp glowing beside a reader at home — Customer experience · Fictional concept imagery